I don't have a website at all. Is that a problem?
No — it is often the easier engagement. With no legacy site there is no migration, no redirect map, and no inherited technical debt, so we go straight to structure and content. We start from your services, your service area, and the questions customers actually ask, and build the search foundation in from day one instead of retrofitting it later. If you have a domain already, we work with it; if you don't, we help you register one you own outright.
How is a rebuild different from a redesign?
A redesign restyles the same slow foundation. A rebuild replaces it. We move your content onto a cloud-native, server-rendered architecture with no page-builder bloat, then re-engineer the technical SEO layer — schema, crawl paths, internal linking, Core Web Vitals — so the speed work and the search work land together instead of one undoing the other. We control the technical inputs to ranking; no one honestly controls the outcome.
What does Continuous Guarding actually cover?
Automated uptime checks, TLS and certificate expiry monitoring, dependency and vulnerability scanning, Core Web Vitals regression alerts, and versioned backups with a documented restore path. The monitoring runs around the clock; when something degrades the alert comes to us rather than to your customers, and remediation starts the same business day. Guaranteed response windows, if you need them, are written into the service agreement rather than promised on a web page.
What happens to my existing pages and rankings when you rebuild?
Every URL that currently exists gets mapped to a permanent redirect before launch, so the pages people and search engines already know still resolve. This is where most rebuilds quietly lose traffic: the new site looks fine and is up 100% of the time, while the old contact or services URL that still ranks now returns a 404 — and nobody notices, because uptime monitoring doesn't check whether indexed pages still work. We audit the live site against Search Console after launch, not just before.
Can you build the site in English and Spanish?
Yes. We build parallel language trees where each version has its own indexable URLs, metadata, and structured data, so both can rank independently. That is a different thing from a translation plugin that swaps text on one URL — a widget gives search engines one page, not two.
Why build custom software instead of buying off-the-shelf?
Off-the-shelf software forces your team into someone else's workflow, and the workarounds become the real cost — duplicate data entry, shadow spreadsheets, reconciliation at month end. Custom tooling is built around your operational logic, so the software absorbs the complexity instead of your staff.
How do I know you can handle a regulated or complex build?
We built and operate Orbitrials, a cloud-hosted clinical trial management and eSource platform with role-based access control, tamper-evident audit trails, PHI handling, and automated regulatory workflows. The same engineering standard applies to a marketing site as to a validated system.
How long does an engagement take?
Most website projects run three to six weeks, depending on page count, integrations, and how ready the content is — content is usually what moves the date, not code. Automation projects are scoped in phases so the first working piece lands early rather than everything arriving at the end. You get a date in writing with the fixed scope, before work starts.
Do I own what you build?
Yes. You own the code, the content, the domain, and the cloud accounts. Managed monitoring is a service, not a lock-in — nothing we build holds your business hostage.
